Privacy Policy

1. Information We Collect

Information You Provide

If you subscribe to our newsletter, we collect your email address. This is the only personal information we actively request. We do not require account registration to access content on our site.

Information Collected Automatically

When you visit our site, certain information is collected automatically, including:

• Device and browser information: browser type, operating system, device type, screen resolution, and language preferences.
• Usage data: pages visited, time spent on each page, referring URL, click patterns, and scroll depth.
• Network information: IP address (anonymized where possible), approximate geographic location (city/country level only), and internet service provider.

This information is collected through cookies, web beacons, and similar tracking technologies as described below.

2. Cookies and Tracking Technologies

Cookies are small text files stored on your device when you visit a website. We use the following types of cookies:

Essential Cookies

These cookies are necessary for the site to function properly (e.g., remembering your cookie consent preferences). They cannot be disabled.

Analytics Cookies

We use Google Analytics (measurement ID: G-081H1L5PNQ) to understand how visitors interact with our site. Google Analytics uses cookies to collect anonymized usage data, including page views, session duration, traffic sources, and user demographics.

Google Analytics may transfer data to servers in the United States. Google's privacy policy is available at policies.google.com/privacy.

You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Advertising Cookies

We use Google AdSense to display advertisements on our site. Google AdSense uses cookies to serve ads based on your prior visits to this website and other websites on the internet. Specifically:

• Google uses the DoubleClick cookie to serve ads based on your visit to this site and other sites on the internet.
• Google may use information about your visits to this and other websites to provide relevant advertisements about goods and services that may interest you.
• Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this website or other websites.

You can opt out of personalized advertising by visiting Google Ads Settings. You can also opt out of third-party vendor cookies for personalized advertising by visiting aboutads.info.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To provide and maintain our site: ensuring our content displays correctly across devices and browsers.
• To improve our content: understanding which guides are most useful helps us create better content.
• To analyze site usage: tracking traffic patterns, popular pages, and user behavior helps us optimize the user experience.
• To send newsletters: if you subscribe, we use your email address solely to send you content updates. You can unsubscribe at any time by clicking the "Unsubscribe" link in any email.
• To display relevant advertisements: advertising revenue helps us maintain and create free educational content.

4. How We Share Your Information

We do not sell your personal information to third parties.

We may share anonymized, aggregated data with the following service providers who help us operate our site:

• Google Analytics — for website analytics and performance monitoring.
• Google AdSense — for displaying advertisements.
• Email service provider — for managing newsletter subscriptions (if applicable).

These service providers are bound by their own privacy policies and are not permitted to use your information for purposes other than those described above.

We may also disclose your information if required by law, regulation, or legal process.

5. Data Retention

We retain your information only for as long as necessary to fulfill the purposes outlined in this policy:

• Analytics data: Google Analytics data is retained for 26 months, after which it is automatically deleted.
• Email addresses: retained until you unsubscribe from our newsletter, at which point your email is removed from our mailing list.
• Cookies: cookie lifetimes vary. Most analytics and advertising cookies expire within 1 to 2 years. You can clear cookies at any time through your browser settings.

6. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

• Access: you can request information about what personal data we hold about you.
• Correction: you can request that we correct any inaccurate information.
• Deletion: you can request that we delete your personal data.
• Opt-out: you can opt out of personalized advertising, analytics tracking, and email communications at any time.
• Cookie management: you can control and delete cookies through your browser settings. Note that disabling cookies may affect site functionality.

To exercise any of these rights, please contact us at hello@entitybrief.com.

7. California Privacy Rights (CCPA)

If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with additional rights regarding your personal information, including:

• The right to know what personal information we collect, use, and disclose.
• The right to request deletion of your personal information.
• The right to opt out of the sale of your personal information. We do not sell personal information.
• The right to non-discrimination for exercising your privacy rights.

To make a request under the CCPA, please contact us at hello@entitybrief.com.

8. European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA), the General Data Protection Regulation (GDPR) provides you with certain data protection rights. In addition to the rights listed above, you have:

• The right to restrict processing of your personal data.
• The right to data portability.
• The right to object to processing of your personal data.
• The right to lodge a complaint with a supervisory authority.

Our legal basis for processing personal information includes: consent (for cookies and newsletters), legitimate interests (for site improvement and analytics), and legal obligations.

9. Children's Privacy

Our site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected personal data from a child under 13 without parental consent, we will take steps to delete that information promptly.

10. Third-Party Links

Our site contains links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policy of every site you visit. Some links on our site may be affiliate links, as disclosed in our Disclaimer.

11. Data Security

We take reasonable measures to protect your information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically. Your continued use of the site after any changes constitutes acceptance of the updated policy.

13. Contact Us

If you have any questions about this Privacy Policy, your personal data, or wish to exercise your privacy rights, please contact us:

hello@entitybrief.com